Hairluzz

Over the past 10 years, Joe has grown his brand, Hairluzz, into a beloved local name. His infectious, friendly energy has attracted a loyal customer base, giving him the confidence to open his own barbershop in a prime location. From the start, Joe made sure his brand reflected his personality—friendly, unique, and true to himself, standing out from the typical barbershop. To further emphasise these qualities, we introduced a mascot that perfectly captures the welcoming, distinctive vibe of Hairluzz. This playful character grabs attention and clearly communicates Joe’s approachable style to new customers. Once they meet Joe, they see how the mascot and the brand align seamlessly with his warm, energetic personality, reinforcing the connection between the brand and the experience.