Grumpy Dumpling

We collaborated with the Grumpy Dumpling team to craft a brand identity that evolved alongside their innovative product. The result was a dumpling so grumpy, he became irresistibly lovable. With his signature frown, the Grumpy Dumpling quickly became a recognisable and beloved figure, drawing in crowds and making their food van a must-visit destination. The brand's playful yet distinctive character resonated with customers, turning the Grumpy Dumpling into a local favorite and a standout in the competitive street food scene.