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Empire View

Location

London

Date

2024

Project type

Brand | Mascot

This rental-only building complex has been crafted to embody luxury, exclusivity, and privacy. To evoke a sense of heritage, I introduced a deer mascot and incorporated rich green tones. Privacy is emphasised through strategic line work that subtly conceals elements, along with art-directed pieces that use shadows, veils, and masks. The goal was to create a premium feel that remains inviting and homely—design features that enrich daily life without overwhelming, enhancing residents' experience in a timeless, enduring way.

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